Brand-quality audit Published Sep 28, 2025 Recalibrated Jun 14, 2026

The Vitamin Shoppe

A legitimate mid-tier supplement retailer with a strong NSF-certified sports sub-line, but only partial portfolio-wide testing transparency.

Composite trust

69 /100 Mixed

Quality

62 /100

Mixed

Formulation

66 /100

Mixed

Transparency

75 /100

Adequate

Safety

81 /100

Strong

Value

70 /100

Adequate

Sentiment

61 /100

Mixed

Top strengths

Verified NSF Certified for Sport coverage in True Athlete products. [^2][^3]
Current ownership and private-label portfolio are clearly disclosed. [^4][^30]
CBD products have public lot-linked COA access. [^1][^24]
Core products often show fair serving economics and frequent sale pricing. [^14][^15][^16][^18]

Key concerns

Non-CBD batch COAs and full lab methods are not broadly public. [^1][^12]
Online/autoship service complaints show a recurring friction pattern. [^25][^26][^27]
Formulation quality is uneven, with some proprietary blends and bold specialty claims. [^21][^22][^23]
Historical recalls and Prop 65 lead-monitoring litigation remain relevant, though old and discounted. [^6][^7][^8]

Badges

NSF certified Public COAs Third-party tested Premium ingredients Athlete-safe Fair value Transparent pricing

Axis by axis

What the evidence shows

Quality

62/100 Mixed

Quality evidence is mixed: The Vitamin Shoppe has credible third-party verification for True Athlete via NSF Certified for Sport and claims independent lab verification for proprietary brands, but non-CBD batch-level testing is not broadly public. Historical quality issues are real but old and discounted under the recency rule.

Formulation

66/100 Mixed

Formulation is better than a basic mass-market store brand in several sampled areas, especially creatine, multivitamin forms, and selected branded ingredients. The weakness is unevenness: some products are cleanly dosed, while some herbal/specialty products still use proprietary blends or broad claims without finished-product clinical trials.

Transparency

75/100 Adequate

Transparency is above many mass-market private labels on ownership, product-page labeling, BBB responsiveness, and CBD COA access. It is not elite because non-CBD batch reports, lab methods, and ingredient sourcing are mostly not public.

Safety

81/100 Strong

Safety record is not spotless because of two 2020 child-resistant-packaging recalls and older Prop 65 lead-monitoring litigation. The absence of reported injuries in those recalls, the age of the events, and verified NSF Certified for Sport coverage for True Athlete keep this from being a severe safety concern.

Value

70/100 Adequate

Value is generally acceptable to good for mainstream shoppers, especially on creatine, multivitamins, and sale pricing. The main caution is that some premium-positioned specialty products do not have the public testing transparency that would fully justify premium pricing.

Sentiment

61/100 Mixed

Social sentiment is mixed: The Vitamin Shoppe has strong BBB accreditation and documented complaint responses, but Trustpilot and BBB complaint content show recurring e-commerce, shipping, refund, and auto-delivery friction. In-store experiences appear more positive than online experiences in the sampled evidence.

The rubric

How every score was built

Each axis opens at a category baseline, then moves only on dated, cited evidence, never a gut call. That is the whole difference from a star rating: every one of these 35 adjustments is a receipt you can check.

Points	What moved the score
Quality baseline 50 62 Mixed
+8	Independent third-party testing disclosed for proprietary brands, but lab names, methods, and non-CBD batch reports are not broadly published. Rubric: +8 to +12 third-party independent testing disclosed; awarded low end because disclosure is current but not deeply auditable. ¹ ([vitaminshoppe.com](https://www.vitaminshoppe.com/lp/our-commitment-to-communities)) Current website disclosure reviewed June 2026 · full weight
+7	NSF Certified for Sport is verified for the True Athlete line. Rubric: +5 to +10 NSF Certified for Sport products; awarded +7 because NSF coverage is meaningful across a sports sub-line, but not across most private-label SKUs. ²³ ([vitaminshoppe.com](https://www.vitaminshoppe.com/lp/true-athlete)) Current NSF listing reviewed June 2026 · full weight
+4	Public COA access exists for Vthrive/plnt CBD batches only. Rubric: +15 to +20 for public COA portal; limited-scope application to CBD sub-line only, so applied approximately 20% of a +20 full-portfolio credit = +4. ¹²⁴ ([vitaminshoppe.com](https://www.vitaminshoppe.com/lp/our-commitment-to-communities)) Current website disclosure reviewed June 2026 · full weight
−4	Historical multivitamin quality failure: Consumer Reports reported that one of three tested lots of The Vitamin Shoppe One Daily failed dissolution and two lots contained less than 90% of labeled vitamin A. Rubric analog: quality/test failure roughly -15; recency 10+ years, 25% weight = -3.75, rounded to -4. ¹⁰ ([consumerreports.org](https://www.consumerreports.org/cro/2012/05/multivitamins/index.htm)) 2012 finding, 10+ years old · 25% weight
−3	Historical California Prop 65 consent judgment required lead monitoring for protein supplement products, while expressly stating Vitamin Shoppe did not admit any violation and denied wrongdoing. Rubric analog: limited historical contamination/labeling concern base -12; 10+ years old at 25% = -3. ⁸ ([oag.ca.gov](https://oag.ca.gov/system/files/prop65/settlements/2010-00219S3064.pdf)) 2014 consent judgment, 10+ years old · 25% weight
—	Not scored No comprehensive current list of manufacturing facilities, FDA inspection outcomes for all contract manufacturers, non-CBD COAs, lab names, test methods, or lot-level heavy-metal/microbiology results was found.
Formulation baseline 50 66 Mixed
+11	Sampled products show several effective or market-standard doses: 5 g creatine monohydrate, 5 g Creapure, high-CFU probiotics, a bioactive multivitamin with full DV coverage for many vitamins/minerals, and protein isolate with minimal extras. Rubric: +10 to +15 effective doses majority of line; sampled evidence supports partial-majority credit, not full portfolio credit. ¹⁴¹⁵¹⁶¹⁸¹⁹ ([vitaminshoppe.com](https://www.vitaminshoppe.com/p/bioactive-men-daily/vs-6102)) Current product pages reviewed June 2026 · full weight
+7	Premium/branded ingredients appear in sampled products, including Creapure, KSM-66, BioPerine, TRAACS copper bisglycinate, OptiZinc, Chromemate, MK-7, and Selenium Select. Rubric: +5 to +8 branded premium ingredients; awarded +7 because usage is meaningful but not verified across the entire line. ¹⁴¹⁵²¹ ([vitaminshoppe.com](https://www.vitaminshoppe.com/p/bioactive-men-daily/vs-6102)) Current product pages reviewed June 2026 · full weight
+6	Bioavailability-oriented forms and technologies are present in sampled products, including methylfolate, methylcobalamin, chelated minerals, micronized creatine, BioPerine, and branded performance ingredients. Rubric: +8 to +12 bioavailability tech; awarded +6 because evidence is present but uneven and not portfolio-wide. ¹⁴¹⁶²¹ ([vitaminshoppe.com](https://www.vitaminshoppe.com/p/bioactive-men-daily/vs-6102)) Current product pages reviewed June 2026 · full weight
+3	Simple formulas in sampled products have minimal inactive ingredients: BodyTech whey isolate lists whey protein isolate and sunflower lecithin; creatine pages emphasize no artificial sweeteners/dyes/fillers/additives. Rubric: +3 to +5 minimal fillers; awarded +3 because this applies to some simple products, while tablets and flavored powders can be more complex. ¹⁶¹⁹ ([vitaminshoppe.com](https://www.vitaminshoppe.com/c/bodytech-bodytech-elite/protein-fitness/performance-supplements/creatine/life-stage-people/adults)) Current product pages reviewed June 2026 · full weight
−7	Proprietary blends with hidden internal amounts appeared in 3 of 10 sampled house-brand products or formula groups: Vthrive multivitamin sub-blends, Wild Oregano Complex, and Oil of Oregano drops. Rubric: -12 for proprietary blends as a pattern; sample prevalence 30% against a 50% pattern threshold = 60% of -12 = -7.2, rounded to -7. ¹⁴²²²³ ([vitaminshoppe.com](https://www.vitaminshoppe.com/p/bioactive-men-daily/vs-6102)) Current product pages reviewed June 2026 · full weight
−4	Some specialty formulas make bold structure/function claims, especially testosterone, mTOR, immune, and nitric-oxide positioning, without located brand-specific clinical trials on the finished Vitamin Shoppe products. Rubric: -8 to -12 claims without evidence; limited to a minority of sampled specialty SKUs, so applied 40% of a -10 base = -4. ²⁰²¹²²²³ ([vitaminshoppe.com](https://www.vitaminshoppe.com/p/nitrulline-powder-mango-8-4-oz-powder/vs-8509?utm_source=openai)) Current product pages reviewed June 2026 · full weight
—	Not scored This was a sampled product review, not a full audit of 800+ house-brand SKUs. Exact clinical-dose benchmarking was limited by product-page availability and lack of finished-product trials.
Transparency baseline 50 75 Adequate
+4	Public COA access exists for Vthrive/plnt CBD batches, but not the broader private-label supplement portfolio. Rubric: +20 to +25 public COA portal; scope-limited to CBD, so applied roughly 20% of +20 = +4. ¹²⁴ ([vitaminshoppe.com](https://www.vitaminshoppe.com/lp/our-commitment-to-communities)) Current website disclosure reviewed June 2026 · full weight
+8	Third-party testing is disclosed for proprietary brands, but without routine public lab reports, lab names, or test methods for non-CBD products. Rubric: +8 to +12 third-party testing disclosed; awarded +8 at low end. ¹²²⁴ ([vitaminshoppe.com](https://www.vitaminshoppe.com/lp/our-commitment-to-communities)) Current website disclosure reviewed June 2026 · full weight
+10	Ownership and business structure are clearly disclosed: Kingswood Capital Management and Performance Investment Partners completed acquisition from Franchise Group in May 2025, and current proprietary brand portfolio and store footprint are disclosed. Rubric: +8 to +12 ownership fully disclosed; awarded +10. ⁴³⁰ ([press.vitaminshoppe.com](https://press.vitaminshoppe.com/2025-05-20-Kingswood-Capital-Management-and-Performance-Investment-Partners-Complete-Acquisition-of-The-Vitamin-Shoppe-R/)) May 2025 ownership change, within 2 years · full weight
+4	Supply-chain ethics policy is disclosed through a California Transparency in Supply Chains Act page and Vendor Partnership Guide representations. Rubric analog: ingredient/supply-chain disclosure +10 to +15; awarded only +4 because it addresses labor/vendor standards, not ingredient country-of-origin or farm/source-level details. ⁵ ([vitaminshoppe.com](https://www.vitaminshoppe.com/lp/CaliforniaTSCA)) Current disclosure reviewed June 2026 · full weight
+5	BBB complaint handling shows 52 complaints in 3 years, with 30 answered and 22 resolved; BBB page shows A+ accreditation. Rubric: +5 to +8 responsive inquiries/complaints; awarded +5 because responses are documented, though complaint volume remains material. ²⁵ ([bbb.org](https://www.bbb.org/us/nj/secaucus/profile/vitamins-and-supplements/the-vitamin-shoppe-0221-16004762/complaints)) BBB profile reviewed June 2026; complaints include 2025-2026 · full weight
+3	Product pages commonly disclose Supplement Facts, other ingredients, price per serving, serving count, reviews disclaimer, shipping threshold, and return policy. Rubric: +3 to +5 clear labeling; awarded +3 because labels are clear online but not unusually transparent via COAs. ¹⁴¹⁸¹⁹ ([vitaminshoppe.com](https://www.vitaminshoppe.com/p/bioactive-men-daily/vs-6102)) Current product pages reviewed June 2026 · full weight
−5	Ingredient sourcing is limited outside CBD: CBD hemp is described as U.S.-grown, but broader private-label ingredients generally do not show country-of-origin, supplier, or batch-level sourcing. Rubric: -6 to -10 no sourcing info for premium brand; awarded -5 because some CBD and vendor-policy transparency offsets the gap. ¹⁵²⁴ ([vitaminshoppe.com](https://www.vitaminshoppe.com/lp/our-commitment-to-communities)) Current disclosure gap reviewed June 2026 · full weight
−4	Emerging auto-delivery transparency complaints: Trustpilot and BBB reviews include reports of price changes, duplicate/legacy accounts, and cancellation/help issues. Rubric: -15 to -22 hidden subscription traps; evidence is emerging rather than widespread, so applied about 25% of a -16 base = -4. ²⁶²⁷ ([trustpilot.com](https://www.trustpilot.com/review/www.vitaminshoppe.com)) 2025 complaints, within 2 years · full weight
—	Not scored No evidence was found of a full public batch-lookup COA portal for non-CBD products, routine disclosure of ISO 17025 labs, or ingredient supplier/country-of-origin data across the private-label portfolio.
Safety baseline 90 81 Strong
−4	CPSC voluntary recall: Vitamin Shoppe Energy Formula multivitamins were recalled April 16, 2020 because iron-containing supplements were not in child-resistant packaging, posing a poisoning risk; no injuries were reported. Rubric: voluntary minor/packaging recall base -8; 5-10 years old at 50% = -4. ⁷ ([cpsc.gov](https://www.cpsc.gov/Recalls/2020/The-Vitamin-Shoppe-Recalls-Energy-Formula-Multivitamins-Due-to-Failure-to-Meet-Child-Resistant-Packaging-Requirement-Risk-of-Poisoning-Recall-Alert)) April 2020, 5-10 years old · 50% weight
−5	CPSC voluntary recall: Vthrive Bioactive Women’s One-Daily Multi was recalled September 24, 2020 for non-child-resistant packaging of iron-containing capsules; approximately 8,200 units were affected and no injuries were reported. Rubric: voluntary recall base -10 due to child poisoning hazard; 5-10 years old at 50% = -5. ⁶ ([cpsc.gov](https://www.cpsc.gov/Recalls/2020/The-Vitamin-Shoppe-Recalls-Vthrive-Bioactive-Multivitamins-Due-to-Failure-to-Meet-Child-Resistant-Packaging-Requirement-Risk-of-Poisoning-Recall-Alert)) September 2020, 5-10 years old · 50% weight
−3	Historical California Prop 65 protein supplement consent judgment required lead testing/monitoring but included no admission of wrongdoing and denial of violations. Rubric analog: historical contamination/labeling legal issue base -12; 10+ years old at 25% = -3. ⁸ ([oag.ca.gov](https://oag.ca.gov/system/files/prop65/settlements/2010-00219S3064.pdf)) 2014, 10+ years old · 25% weight
+3	Proactive safety measures disclosed: third-party verification of ingredient purity/potency, quality-assurance steps, CBD COAs, and NSF Certified for Sport testing for True Athlete. Rubric: +3 to +6 proactive safety measures; awarded +3 because public documentation is strongest for True Athlete and CBD, not the whole line. ¹²³ ([vitaminshoppe.com](https://www.vitaminshoppe.com/lp/our-commitment-to-communities)) Current disclosures reviewed June 2026 · full weight
—	Not scored A complete safety audit would require FDA FOIA inspection records for all contract manufacturers, adverse-event reports, and current finished-product contaminant testing for each lot.
Value baseline 50 70 Adequate
+11	Sampled core products are generally market-rate to favorable: Vthrive men’s multi is listed at $0.53/serving, BodyTech Elite Creapure at $0.53/serving, BodyTech creatine monohydrate provides 5 g per scoop in large-size value formats, and several product pages show transparent price-per-serving. Rubric: +10 to +15 price matches quality; awarded +11 because value is good but uneven across specialty SKUs. ¹⁴¹⁵¹⁶¹⁸ ([vitaminshoppe.com](https://www.vitaminshoppe.com/p/bioactive-men-daily/vs-6102)) Current pricing reviewed June 2026 · full weight
+5	Frequent accessible promotions appear on proprietary products, including BOGO 50% off on Vthrive, BodyTech Elite, and other house-brand pages. Rubric: +3 to +6 frequent sales; awarded +5. ¹⁴¹⁵¹⁷¹⁸ ([vitaminshoppe.com](https://www.vitaminshoppe.com/p/bioactive-men-daily/vs-6102)) Current product pages reviewed June 2026 · full weight
+6	Pricing is displayed clearly with price per serving, serving count, shipping threshold, and return policy on product pages. Rubric: +6 to +10 transparent pricing; awarded +6. ¹⁴¹⁸²⁰ ([vitaminshoppe.com](https://www.vitaminshoppe.com/p/bioactive-men-daily/vs-6102)) Current product pages reviewed June 2026 · full weight
+4	Auto Delivery commonly advertises 15% savings and free shipping on subscription refills above the stated threshold. Rubric: +8 to +12 good subscription value; awarded +4 because savings are real but customer complaints reduce confidence. ¹⁸²⁶²⁷ ([vitaminshoppe.com](https://www.vitaminshoppe.com/b/probiocare/our-family-of-brands)) Current product pages and 2025 complaints reviewed June 2026 · full weight
+3	Free shipping threshold is reasonable for supplement shopping, with pages showing free standard shipping above $45 or similar thresholds. Rubric: +2 to +4 free shipping threshold; awarded +3. ¹⁸²⁰ ([vitaminshoppe.com](https://www.vitaminshoppe.com/b/probiocare/our-family-of-brands)) Current product pages reviewed June 2026 · full weight
−5	Uneven premium justification: some specialty SKUs are relatively expensive per serving, including ProBioCare 100B at $1.77/serving and BodyTech Elite specialty products around $1.60-$2.60/serving, while broad non-CBD COAs/certifications are not public. Rubric: -12 to -18 overpriced/premium without justification; limited to specialty SKUs, so applied about 30% of a -15 base = -5. ¹⁷¹⁸¹ ([vitaminshoppe.com](https://www.vitaminshoppe.com/c/bodytech-bodytech-elite/brand/bodytech-elite)) Current pricing reviewed June 2026 · full weight
−4	Auto-delivery price/cancellation confusion reduces value confidence. Rubric: -12 to -18 subscription traps; evidence is emerging, not systematic, so applied about 25% of -16 = -4. ²⁶²⁷ ([trustpilot.com](https://www.trustpilot.com/review/www.vitaminshoppe.com)) 2025 complaints, within 2 years · full weight
—	Not scored A full value audit would need current final checkout prices, subscription price history, sale frequency over time, and direct competitor cost-per-serving calculations across each category.
Sentiment baseline 60 61 Mixed
+8	BBB A+ accreditation is verified. Rubric: +8 to +12 high BBB rating; awarded +8 because A+ is positive, but complaint volume tempers the signal. ²⁵ ([bbb.org](https://www.bbb.org/us/nj/secaucus/profile/vitamins-and-supplements/the-vitamin-shoppe-0221-16004762/complaints)) Current BBB profile reviewed June 2026 · full weight
+6	BBB complaint handling is documented: 52 complaints in 3 years, with 30 answered and 22 resolved; no unanswered category shown in the summary. Rubric: +6 to +10 responsive to complaints; awarded +6. ²⁵ ([bbb.org](https://www.bbb.org/us/nj/secaucus/profile/vitamins-and-supplements/the-vitamin-shoppe-0221-16004762/complaints)) Current BBB profile reviewed June 2026 · full weight
+5	Limited positive community and retail sentiment: sampled product reviews often sit around 4+ stars, some Reddit comments describe Vitamin Shoppe as useful for price matching/customer service, and at least one Trustpilot review praises in-store help. Rubric: +8 to +12 community favorite or +8 to +12 Amazon/product ratings; evidence is limited/mixed, so awarded +5. ¹⁹²¹²⁶²⁹ ([vitaminshoppe.com](https://www.vitaminshoppe.com/p/whey-protein-isolate-unflavored-1-5-lb-powder/vs-0168)) Mixed 2020-2026 evidence; recent product reviews included · 50% weight
−12	Trustpilot is poor: Trustpilot shows a 2.0 TrustScore with 112 reviews and recent complaints about online orders, auto-delivery, and customer service. Rubric: -12 to -18 low Trustpilot under 3 stars; awarded -12 because review count is modest and Trustpilot notes the company has not invited reviews, so the sample may skew negative. ²⁶ ([trustpilot.com](https://www.trustpilot.com/review/www.vitaminshoppe.com)) Current Trustpilot profile reviewed June 2026; recent reviews within 12 months · full weight
−6	BBB complaint volume and content show a pattern of product, delivery, customer-service, and billing friction despite company responses. Rubric: -10 to -15 customer service complaints/ignores complaints; awarded -6 because the company responds, but complaint volume is meaningful. ²⁵²⁷ ([bbb.org](https://www.bbb.org/us/nj/secaucus/profile/vitamins-and-supplements/the-vitamin-shoppe-0221-16004762/complaints)) 2025-2026 complaints, within 2 years · full weight
—	Not scored No statistically representative customer-satisfaction survey for current private-label supplement users was found. Reddit evidence was anecdotal and used cautiously.

Best for

Athletes or tested-sport shoppers choosing the True Athlete line specifically, because NSF Certified for Sport is independently verifiable for those products. [^2][^3]
Mainstream shoppers who want in-store access, frequent sales, and fair pricing on basic products such as creatine, multivitamins, protein, and probiotics. [^14][^15][^16][^18]
CBD shoppers who value lot-linked COA access, since CBD is the part of the portfolio with the clearest public batch-testing pathway. [^1][^24]

Skip if

You require public, lot-specific COAs for every non-CBD supplement before buying; that level of transparency was not found for the broad private-label line. [^1][^12]
You are highly sensitive to subscription billing or auto-delivery price changes; recent Trustpilot and BBB examples show complaints in this area. [^26][^27]
You want practitioner-grade brands with finished-product clinical trials and broad USP/NSF verification across the whole portfolio; The Vitamin Shoppe’s strongest independent certification is concentrated in True Athlete. [^2][^3][^35]

Questions

What shoppers ask about The Vitamin Shoppe

Is The Vitamin Shoppe a legit website?

Yes. The Vitamin Shoppe is a legitimate omnichannel retailer with hundreds of stores, disclosed current ownership by Kingswood Capital Management and Performance Investment Partners, and its own supplement brands; however, online reviews show recurring shipping, refund, and auto-delivery complaints, so keep receipts and monitor subscriptions. ⁴²⁵²⁶

Does The Vitamin Shoppe have high quality vitamins?

Some lines have strong quality signals, especially True Athlete because NSF Certified for Sport is independently verified, and CBD products have batch COA access. For most non-CBD house-brand vitamins, The Vitamin Shoppe discloses third-party testing but does not broadly publish lot-level COAs, so quality looks plausible but not fully independently auditable. ¹²³²⁴

What is The Vitamin Shoppe controversy?

The main documented issues are historical rather than current: two 2020 CPSC recalls for iron-containing multivitamins in non-child-resistant packaging, a 2014 Prop 65 protein-product consent judgment with no admission of wrongdoing, older third-party multivitamin test failures, and recent online/autoship service complaints. These are not the same as a current contamination finding across the brand, but they are legitimate caution points. ⁶⁷⁸¹⁰²⁵²⁶

What is the #1 most trustworthy vitamin company?

There is no official universal #1 because trust depends on the product category and what verification you value. For any brand, look for independent marks such as USP Verified or NSF Certified for Sport, public lot-specific COAs, and credible third-party testing; The Vitamin Shoppe has a strong NSF signal in True Athlete but not broad USP/COA verification across the whole house-brand portfolio. ³¹²³⁵

Which is better, Vitamin Shoppe or GNC?

This review did not conduct a full GNC audit, so a definitive brand-wide winner would overstate the evidence. Based on the Vitamin Shoppe evidence here, Vitamin Shoppe is attractive for selection, sales, and the NSF-certified True Athlete line, while shoppers comparing house brands should still check the exact product label, certification, price per serving, and return/subscription terms before choosing either retailer. ²³¹⁴²⁵²⁶

Sources

1. Our Commitment To Communities / Quality Promise / Certificate of Analysis (2026)
2. True Athlete: Protein & Pre-Workout (2026)
3. NSF Certified for Sport listing: Vitamin Shoppe Industries Inc. (2026)
4. Kingswood Capital Management and Performance Investment Partners Complete Acquisition of The Vitamin Shoppe (2025)
5. California Transparency in Supply Chains Act Disclosure (2026)
6. CPSC Recall: Vthrive Bioactive Women’s One-Daily Multi (2020)
7. CPSC Recall: Vitamin Shoppe Energy Formula Multivitamins (2020)
8. California Prop 65 Consent Judgment as to Vitamin Shoppe, Inc. (2014)
9. Nebraska Attorney General BMPEA Press Release and Agreement (2015)
10. Consumer Reports: Choosing the Right Multivitamin Supplement (2012)
11. ConsumerLab: The Vitamin Shoppe Reviews and Product Test Coverage (2026)
12. ConsumerLab: Can I trust lab reports and Certificates of Analysis provided by supplement manufacturers? (2024)
13. ConsumerLab Multivitamin and Multimineral Supplements Review (2025)
14. Vthrive Bioactive Men's Multivitamin product page (2026)
15. BodyTech Elite German Creatine with Creapure product page (2026)
16. BodyTech creatine category / 100% Pure Creatine Monohydrate (2026)
17. BodyTech Elite category page (2026)
18. ProBioCare product category (2026)
19. BodyTech Whey Protein Isolate Powder product page (2026)
20. BodyTech Elite Nitrulline Powder product page (2026)
21. BodyTech Elite Altered Test product page (2026)
22. The Vitamin Shoppe Wild Oregano Complex product page (2026)
23. The Vitamin Shoppe Oil of Oregano Drops product page (2026)
24. Vthrive multivitamins and CBD category page (2026)
25. Better Business Bureau: The Vitamin Shoppe complaints profile (2026)
26. Trustpilot: The Vitamin Shoppe reviews (2026)
27. Better Business Bureau: The Vitamin Shoppe customer reviews (2026)
28. Glassdoor: The Vitamin Shoppe reviews (2026)
29. Indeed: The Vitamin Shoppe employee reviews (2026)
30. Nutritional Outlook: The Vitamin Shoppe acquisition completed (2025)
31. The Vitamin Shoppe acquired by California private equity firm Kingswood Capital (2025)
32. FDA recall notice: ONO undeclared milk product distributed at Vitamin Shoppe locations (2023)
33. FDA Warning Letters database (2026)
34. FDA Inspection Classification Database (2026)
35. USP Dietary Supplement Verification Program (2026)
36. NutraIngredients: Vitamin Shoppe calls for independent testing procedures (2007)
37. Reddit: Vitamin Shoppe shipping complaint example (2023)

Recalibrated Jun 14, 2026 · 35 scored adjustments · 25 distinct citations across 37 sources