Brand Investigations
Forensic reviews of 36 supplement brands — ownership, regulatory record, transparency, value, and customer patterns.
- New 21st Century HealthCare "21st Century"
Budget supplement basics with verified GMP infrastructure, limited batch transparency, and mixed formula sophistication.
Apr 27, 2026
- New Allergy Research Group ARG
Premium hypoallergenic practitioner brand with real testing signals, partial public COA visibility, and old but discounted legal/regulatory history.
Sep 28, 2025
- New Bluebonnet Nutrition
Premium natural-retail supplement brand with verified GMP manufacturing and strong forms, but no public batch COA portal.
Apr 7, 2026
- New BulkSupplements.com Hard Eight Nutrition LLC
Budget bulk-ingredient supplier with real NSF signals, strong prices, and real verification/safety caveats.
Sep 30, 2025
- New Carlson J.R. Carlson Laboratories, Inc.
A long-running omega-3 specialist with unusually strong fish-oil testing, but less complete public verification across the full supplement catalog.
Sep 28, 2025
- New Core Nutritionals
Formula-forward sports nutrition with strong label transparency, but weak public lab-verification transparency.
Sep 28, 2025
- New Country Life Vitamins Country Life, LLC
A legacy, certification-heavy supplement brand with strong gluten-free credibility but limited public batch-test transparency.
May 10, 2026
- New Designs for Health DFH
Premium practitioner-channel supplements with strong quality infrastructure, good sampled third-party testing evidence, and high prices; best when the professional-channel support matters.
May 3, 2026
- New Doctor's Best
Value-plus supplements: strong branded-ingredient formulations and good independent sampling history, but weaker public batch transparency than top COA/certification brands.
Mar 28, 2026
- New Double Wood Supplements
Mid-tier single-ingredient supplement brand with strong COA access but imperfect regulatory and community trust signals.
Sep 30, 2025
- New Dr. Mercola / Mercola Market supplements
Premium, polarizing alternative-health brand with real NSF certification on selected SKUs but weak batch-level transparency and significant regulatory-claims baggage.
Oct 6, 2025
- New GNC, Supplements Division General Nutrition Centers
Mass-market supplement giant with solid sports-formulation pockets, but weaker transparency, safety history, value, and service sentiment than true premium brands.
Mar 27, 2026
- New Jarrow Formulas
A strong mid-tier, science-forward supplement brand best used selectively for probiotics and targeted premium-ingredient formulas, but not a public-COA transparency leader.
Sep 28, 2025
- New Kirkman Kirkman® / Kirkman Laboratories / Kirkman Group
Specialty hypoallergenic supplement brand with strong testing claims but a serious recent FDA drug-manufacturing regulatory cloud.
Sep 28, 2025
- New Life Extension
Strong value and formulation depth with real third-party signals, tempered by no public COA portal and an older FDA claims warning.
Apr 9, 2026
- New Momentous Project One Nutrition, Inc. dba Momentous
Premium athlete-safe supplements with unusually strong third-party testing, but high prices and some subscription friction.
May 10, 2026
- New Natrol
Mass-market sleep leader with verified GMP infrastructure and strong value, but limited batch transparency and recurring claim-substantiation concerns.
May 2, 2026
- New Nature Made
USP-heavy drugstore staple: strong mainstream quality for the price, but not a batch-COA or athlete-certification leader.
Sep 28, 2025
- New Nature's Answer
Legacy mid-tier herbal brand with verified GMP manufacturing, solid extract expertise, and meaningful but not top-tier transparency.
Apr 12, 2026
- New Nature's Truth
Mid-tier mass-retail supplements with real NSF signals, good promotional pricing, and recent label-precision concerns.
Sep 28, 2025
- New Nature's Way
A credible mainstream herbal/vitamin brand with strong testing disclosures, uneven formulation transparency, and old but relevant regulatory baggage.
Sep 28, 2025
- New Nootropics Depot
High-transparency, premium nootropics/specialty-supplement brand with strong COAs and formulations, offset by a serious legacy regulatory scar.
Sep 29, 2025
- New NOW Foods
A high-value supplement workhorse with strong testing infrastructure but limited public batch-level supplement COA transparency.
Oct 5, 2025
- New NutraBio
Premium sports-nutrition transparency brand: strong COAs and dosing, but not the cheapest or formally NSF Certified for Sport.
Apr 8, 2026
- New Nutricost
Budget basics with useful doses, weak batch transparency, and recent label-litigation baggage.
Apr 26, 2026
- New Protocol For Life Balance
Practitioner-focused NOW professional line with strong testing infrastructure and fair pricing, but without public batch COA transparency.
Sep 28, 2025
- New Pure Encapsulations
Premium practitioner-grade formulas with strong quality systems, but high prices and no public batch COA portal.
Oct 6, 2025
- New Puritan's Pride
A low-cost legacy supplement brand with real GMP infrastructure, good basic value, and weaker transparency/social-trust signals than premium practitioner brands.
Sep 28, 2025
- New Seeking Health
Premium nutrigenomics supplement brand with strong testing signals and specialized formulas, but premium prices and COAs-by-request rather than public batch transparency.
Sep 30, 2025
- New Solaray
Established health-food-store brand with strong facility controls and good sampled formulas, but limited batch-level transparency.
Sep 28, 2025
- New Source Naturals
A long-running mid-tier health-food-store brand with solid in-house testing claims, fair pricing, and limited public verification.
May 3, 2026
- New SuperSmart / SuperSmart USA
Premium specialty catalog with rare ingredients and public COAs, but recent regulatory issues make product-by-product verification essential.
Sep 28, 2025
- New Swanson Health Products
A legitimate budget supplement brand with verified GMP manufacturing and real value pricing, but weak COA transparency and mixed service sentiment.
Sep 28, 2025
- New The Vitamin Shoppe
A legitimate mid-tier supplement retailer with a strong NSF-certified sports sub-line, but only partial portfolio-wide testing transparency.
Sep 28, 2025
- New Thorne
Premium practitioner-and-athlete supplement brand with strong certifications and formulations, but weak public COA access and high prices.
Oct 6, 2025
- New XYMOGEN
Premium practitioner-grade supplements with strong testing and formulation signals, tempered by old regulatory history and request-based transparency.
Sep 28, 2025