Brand Investigations
Forensic reviews of 36 supplement brands — ownership, regulatory record, transparency, value, and customer patterns.
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New 21st Century HealthCare "21st Century"The Value Workhorse: solid in-house GMPs, sparse public testing
Apr 27, 2026
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New Allergy Research Group ARGPractitioner-grade, hypoallergenic testing culture—with premium pricing and limited public COAs
Sep 28, 2025
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New Bluebonnet Nutrition supplementsThe Paradox of Bluebonnet Nutrition: Certification Powerhouse, Modest Innovation, Limited Public COAs
Apr 7, 2026
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New BulkSupplements.com Hard Eight Nutrition LLCBulkSupplements: GMP-certified workhorse with recurring accuracy questions
Sep 30, 2025
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New Carlson J.R. Carlson Laboratories, Inc.Carlson: Sea-to-Store Omega-3 Specialist—Elite Third-Party Testing, Solid Value, and a Transparency Gap
Sep 28, 2025
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New Core NutritionalsLabel-transparency leader, limited published testing: the Core Nutritionals paradox
Sep 28, 2025
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New Country Life Vitamins Country Life, LLCCountry Life's Pattern: Early gluten-free leader with strong GMPs—but a modest R&D footprint and room to grow on transparency
May 10, 2026
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New Designs for Health DFHPractitioner-grade manufacturing power with a transparency blind spot: the real story of Designs for Health supplements
May 3, 2026
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New Doctor's BestDoctor's Best: licensed science at good prices, limited COAs, and a past labeling misstep
Mar 28, 2026
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New Double Wood SupplementsThe Paradox: A transparency-forward supplement brand with uneven third-party verification and compliance signals
Sep 30, 2025
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New Dr. Mercola Mercola MarketInnovative formulas and some NSF Sport, but costly with regulatory flags
Oct 6, 2025
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New GNC — Supplements Division General Nutrition CentersGNC's Supplement Paradox: Pockets of elite sports testing amid uneven transparency and premium pricing
Mar 27, 2026
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New Jarrow FormulasJarrow Formulas: Probiotic testing leader inside a conventional transparency playbook
Sep 28, 2025
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New Kirkman Kirkman®/Kirkman LaboratoriesKirkman: Testing powerhouse with a checkered past—and a noticeable transparency upgrade
Sep 28, 2025
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New Life ExtensionLife Extension's paradox: quality-control muscle, request-only proof, and a cleaned-up regulatory trail
Apr 9, 2026
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New Momentous Project One Nutrition, Inc. dba MomentousMomentous is a testing-first supplement brand with real R&D credentials—and recurring complaints about price and subscriptions
May 10, 2026
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New NatrolNatrol's Quality Labwork Is Strong—But Marketing Claims Have Tripped Them Up
May 2, 2026
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New Nature MadeNature Made: Testing powerhouse with mid-tier transparency and occasional quality stumbles
Sep 28, 2025
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New Nature's AnswerNature's Answer: testing-forward heritage extractor with a fixed FDA stumble and only modest transparency
Apr 12, 2026
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New Nature's TruthNature's Truth: Retail leader with selective third-party certifications—and a transparency gap
Sep 28, 2025
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New Nature's WayNature's Way: Testing powerhouse with selective transparency
Sep 28, 2025
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New Nootropics DepotA testing-first nootropics brand with a federal black mark
Sep 29, 2025
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New NOW Foods supplementsWell-priced, lab-heavy brand without public COAs; some legal noise
Oct 5, 2025
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New NutraBioNutraBio: The Transparency Standard—with Prices That Mostly Add Up
Apr 8, 2026
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New NutricostNutricost's Value Paradox: Strong Prices on Basics, Uneven Transparency on Testing
Apr 26, 2026
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New Protocol For Life BalancePractitioner line with big-lab muscle—and a transparency gap
Sep 28, 2025
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New Pure EncapsulationsPremium practitioner-grade quality and testing, but pricey without public COAs.
Oct 6, 2025
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New Puritan's PridePuritan's Pride: Industry-grade manufacturing meets discount pricing—so why is transparency still the weak link?
Sep 28, 2025
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New Seeking HealthTesting-forward nutrigenomics brand with gold-standard facility certs—but COAs on request and premium price tags
Sep 30, 2025
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New SolaraySolaray: Vertically integrated tester with real GMP credentials—held back by a transparency gap
Sep 28, 2025
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New Source NaturalsVeteran formulator with rigorous in-house testing—and a transparency gap
May 3, 2026
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New SuperSmart Supersmart.com / SuperSmart USASuperSmart's transparency paradox: COAs for nearly everything—yet many don't prove what's in the bottle
Sep 28, 2025
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New Swanson Health ProductsThe Value-Driven GMP Operator: Big Savings, Big Gaps in Transparency
Sep 28, 2025
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New The Vitamin ShoppeThe Testing Paradox at The Vitamin Shoppe: NSF-certified highs, transparency gaps, and value swings
Sep 28, 2025
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New ThorneNSF-certified manufacturing and science-forward formulas, but weak consumer transparency and premium pricing.
Oct 6, 2025
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New XYMOGENXYMOGEN's practitioner paradox: testing-forward and tool-rich—now selling direct to consumers
Sep 28, 2025